Vivian Nguyen

My name is Vivian! I'm a graphic designer and illustrator based in Philadelphia. I love taking inspiration from my favorite animated shows and video games. When I’m not drawing, you can usually find me spending time with my cat or playing video games. I also enjoy creating original characters and writing stories about them.

. visual identity

Settlement Music School redesign

A rebrand for Settlement Music School using red, blue, and yellow to grab kids' and teens' attention. Focuses on the mission statement that music is for all.


Cat Couture

Logo design for Cat Couture, a fictional luxury cat clothing brand. A simplistic logo featuring a purple cat with a bowtie making it feel high-end.


Flavors of Vietnam

Exhibition design based on a Vietnamese noodle dish, Phở. The exhibit follows its history and origins, explores its traditional preparation, and highlights regional variations across Vietnam. Finally, it examines Phở’s global influence, particularly in the U.S., by mapping areas with the highest concentration of Vietnamese restaurants serving this dish.

. packaging

Guoyu

Guoyu focuses on fresh fruit juice with aiyu jelly. In the heart of Taiwan, a local family has turned their passion for aiyu jelly into a summer tradition. Every year, the parents carry on their cherished tradition of making refreshing fruit juice with aiyu jelly. Experience the blast of each flavor in the new summer-themed variety pack featuring four refreshing flavors: strawberry, blueberry, mango, and peach!


Navigator

Navigator is a journaling kit focusing on personal exploration. A journaling kit to explore and express inner thoughts, feelings, and stories through sketching, doodling, and collaging without worrying about perfection. Like a treasure map, uncovering hidden gems. The adventure begins with Navigator.

. typography

Ensemble Arts

Ensemble Arts Brochure featuring performances for the 2025 season. Includes a desktop version to feature information from the brochure in website format.


Margaret Atwood Book Covers

Trilogy book cover designs based on Margaret Atwood's books.


Letters to a Young Poet

Focus on the self-discovery in one’s path in life. The growth and focus on personal authenticity in the creative process while highlighting the struggles of finding your own originality.


Fable Spread

A gate fold spread based on Aesop’s Fables of “The Owl and the Birds”

. web design and motion

Lie-Nielson Toolworks redesign

Redesign of Lie-Nielsen Toolworks. Made in Figma. Used HTML/CSS to build the product page. Link to GitHub


Motion Graphics: Water Conservation PSA

Public Service Announcement for water conservation. Graphics made in Adobe Illustrator and video in After Effects

. miscellaneous

Studies

Art studies for Tablet Drawing


Fanmade Logo

Fanmade logos for the vtubers Freodore and Zeal Ginjoka. Incorporated the character's color and parts of the outfit design into the logo.


Magazine Illustration Covers

Designed outfits and a fake magazine cover of my original characters


Merchandise

Fanmade merchandise including stickers and keychains of various series